Thursday, August 20, 2009

Photo Sales For Advertising Use Pay The Bills

The bottom photo of the dive flag at sunset had been used in both print and trade show advertising for the Monroe County (Florida Keys) Tourist Development Council annually for three years.

Image our surprise and delight when their advertising agency contacted us once again to negotiate pricing for its new use in a print ad, top photo.

The fee we agreed upon is 10X higher than what we would have been paid for the editorial use of this image in the same magazine at the same reproduction size.

The message is clear, photos used for advertising pay the bills, take no prisoners!

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